Seiko x Australian Open: Tennis VR ChallengeĢ019 | Initiative, Funkified Entertainment, Rentertainment Need ideas on how you can get ahead of the curve? Here is our list of 11 brilliantly executed digital experiential marketing campaigns from Australia: 1. We reviewed marketing and brand activation campaigns that combined gamification with innovative technologies to create immersive, engaging experiences.īrands that succeed in experiential marketing have an immersed social community and unwavering brand loyalty and high-levels of customer engagement. 98% of consumers create digital or social content at events and experience (and 100% share the content).Įxperiential marketing, also known as engagement marketing is a strategy that focuses on directly engaging the consumer through an immersive and rewarding branded experience.Įxperiential marketing is reinvigorating consumers’ engagement and excitement for brands.85% of consumers are more likely to purchase a product or service after attending a live marketing event.91% of consumers say they have more positive feelings about brands after attending events and experiences.According to a 2018 study by EventTrack 2018: Ultimately, your consumers are looking to connect with your brand in a positive and memorable way. Your consumers are now a hungry and constantly evolving community looking for two-way conversation they’re ready to engage with your brand on an emotional level, this is where experiential marketing can help. In this age of information-saturation, marketers no longer achieve the same cut-through with traditional and static marketing. How many events, exhibitions and launches have you attended? How many can you say were truly unforgettable and engaging experiences?
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